Understand Your Marketing Numbers

• Choose useful metrics for your business goals

• Understand reach, views, engagement, and link clicks

• Distinguish inquiries, bookings, and sales

• Calculate a simple inquiry-to-booking conversion rate

• Compare results across similar time periods

• Recognize what platform reports can and cannot tell you

• Create a simple monthly tracking routine

• A private 60-minute online session

• Guided review of one marketing channel

• A simple monthly tracking template

• Three practical next steps based on your available results

• Time for your questions

• Certificate of completion

A laptop or desktop, reliable internet, and access to the marketing results you want to review, such as social media insights, Google Business Profile performance, or advertising reports. We’ll choose one channel before your session.

This session covers beginner reporting and interpretation. Advanced analytics setup, tracking installation, and multi-channel reporting are available separately.